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Ritu Kumar is the largest & most respected designer-wear brand in India today. Since 1969 she has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Her understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. The company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic.
Mrs. Kumar became the first woman to introduce the 'boutique' culture in India under the brand name 'Ritu'. Her work is constantly evolving within an aesthetic which is sophisticated both in the eastern and western sense, with each of her collections making a contemporary statement in a fast-changing modern India. The designer brand Ritu Kumar has been retailing in Europe and India since the 1970s. The products include couture, formal prêt accessories and a fashion-forward sub-brand called LABEL, Ritu Kumar.