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We began life in Clapham, London in 1963. And now you’ll find us worldwide. An iconic British SuperBrand. And international fashion and style leader. Our story begins with two brothers with vision and ambition. Today, the company they created is home to thousands of the world’s most talented and award-winning hairdressers.
A celebrated hairdresser himself, Francesco Mascolo had taught all of his sons to cut hair from an early age and despite Toni’s interest in academic studies and a desire to pursue a career in law, his move to London put an end to that dream and Toni began working as his father’s assistant in a busy London salon.
Toni soon realised how much he enjoyed working as a hairdresser and continued to work alongside his father building a large clientele at Viccari’s salon in Cox Street, Mayfair. When this salon was sold, Francesco secured a place at the award-winning Renato’s in Dover Street, where Guy his younger son joined him to fulfill his apprenticeship.